Concern over “filtering” and beauty standards 2023

Some are captivated by the technology, which sculpts cheekbones, smooths skin, and adds glitter to eyes in images and videos with disturbing accuracy.

Many are concerned about the filter’s image processor enhancing unreasonable beauty standards.

Some think technology will improve our aesthetic standards, despite rising concerns.

Good breakthroughs from experts.

Hannah Mouser, a beauty researcher at WGSN, a business that tracks consumer trends, says this is not bad for individuals who grew up using social media and suggests that “Tik Tok” has some beneficial initiatives. It promotes self-acceptance with “Be Positive” and “Body Hair Positivity.”

She claimed Generation Z has undermined beauty narratives and challenged taboo issues.

“Thanks to social networking sites, we have access to what beauty looks like,” said Augmented Reality and Image App designer Florencia Solari.

“Instagram handles can help us try out different looks, especially when we don’t need to expose our faces to the whole world. “It’s a way to experiment, not low confidence,” she remarked. was added.

Revive Inc., cosmetic technology. “Brands can use augmented reality to allow customers to try cosmetics without actual makeup,” said CEO Sambo Parkinen.

AI use

Olivia Hutton, head of cosmetics at The Future Laboratory, said consumers want personal uses for the technology. Trendio, for instance, provides a customized purchasing experience.

“Live, pre-recorded video content helps users make product decisions before they buy,” he added.

says Simi Lindgren, CEO of Yote, an AI-powered beauty platform.


The top beauty brands introduced innovations for determined individuals this year.

Estée Lauder Companies released a visually impaired makeup helper app. The app’s smart mirror detects cosmetics and provides an audio tutorial for touch-ups.

L’Oréal launched its portable beauty app for tremors and restricted movement in January.

“He believes that technological advances will one day restore faith,” said L’Oreal’s chief technology and innovation officer Geoff Balogh.

An avatar

Video game avatars mirror our attractiveness standards.

Beauty researcher Mouser said brands want more avatars in video games.

In 2022, Dove worked with Women in Games and Epic Games to build healthy and diverse female gaming characters.

Solari expects our digital selves to differ from our true ones.

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